Brand, packaging and strategy specialist, with wide ranging expertise. I work with a diverse range of clients across projects in consumer branding, packaging, hospitality, corporate and environmental.
Hannah Gordon
Auckland New Zealand
Qld Australia
+64 21 050 9319
insta #hannahgordondesign
Awarded internationally and nationally, I have worked with local and global clients. I have been a judge for New Zealand's design Best Awards, and a speaker at Pecha Kucha London.
I believe a robust strategy through new thinking, creates distinct brands with clear outcomes that stand the test of time.
'Our premiumization strategy required strong execution of brand design. Hannah’s work is revolutionary, it tells beautifully the brand stories. It helped us put our brands on the map in many global markets."
Mark Turnbull - CEO, Foley Wines
'World class innovation in design comes from Hannah's drawing board conceptually and more importantly through to execution, launch and eventually take-off'.
Louise Henderson - Director, Ruby Communications for MitoQ
'She always brings an exacting eye to the work and an uncommon ability to make even the common place look spectacular. If your project is with her you know it is in safe and responsible hands.'
Donna McCort - Creative Director, Dow Design
'I would highly recommend Hannah to anyone who is wanting to work with a designer who can transform their brand into something fresh and exciting'.
Kurtis Geering - Brand Manager, Sanitarium
'Stuck in a prior decade, lacking shelf impact, and losing its grip on market leadership, Farmbake was in dire need of attention. Hannah delivered a design that not only answered the brief, but one that also made the critical difference in sales performance.'
Anna Antunovich - Group Brand Manager, Campbell Arnott's
'We engaged Hannah to refresh and premiumize every aspect of our brand. Her work has renewed the brand's elegance and cohesion, which strongly re-engaged with our overseas clients. She took the time to listen, research and understand our brand, our unique positioning, and then was able to execute a redesign that exceed my and the overseas owners expectations.'
Richard Rooney - General Manager, Wharekauhau Country Estate
'Starting a business from scratch is a mammoth task. We engaged with Hannah early on in the process. She segmented each part of the process which gave us clear direction and strong brand messaging for our business. She listened to our ideas and fused them with her own clever and clean design and aesthetic, which resulted in a brand we are truly proud of, and that our consumers love. I can not recommend Hannah enough, for her research, branding, design skills and professionalism. She is a true pleasure to work with.'
Lisa Anderson - Founder & Owner, re.skin
'Hannah is an elegant designer with a true sense of beauty, but also has that ever-important commercial eye'.
Annie Dow - Director, Dow Design
Best Awards Finalist 2022: Andiamo / With Dow Design, 2014 Summit SIA International Awards, Silver: Wild Bounty / 2014 Graphis Annual Best Design 2014: MitoQ / 2013 BuzzFeed 25 Coolest Packaging Designs: Wild Bounty / 2013 Summit SIA International Awards, Silver: MitoQ, Bronze : Cerebos Greggs Robert Harris / 2012 HOW International Design Awards, Packaging: Columbine Hosiery Rebrand / 2010 Best Awards, Bronze: Dow Identity / 2009 Lurzer's 200 Best Packaging Designs, Lurzer's International Archive / 2009 Design Week Awards: Cerebos Greggs / 2005 Montana Book Awards, Bronze: 'Michael Smither, The Wonder Years' / 2004 Best Awards, Editorial & Books Bronze: 'Fumpston Prints' / 2002 Best Awards, Silver: 'Elam School of Fine Arts Prospectus' / 2002 Panprint Design Award Winner / 2001 Brandworks Award Winner / 2001 Studio Art Supplies Award Winner.